Alladi Venkatesh

Picture of Alladi Venkatesh
Associate Professor, School of Business
Paul Merage School of Business
PH.D., Syracuse University
Phone: (949) 824-1134
Fax: (949) 824-8469
University of California, Irvine
428 GSM
Mail Code: 3125
Irvine, CA 92697
Research Interests
New Media and Information Technologies in the Home, Marketing on the Internet, Postmodern Theory and Marketing, Cross-Cultural Consumer behavior.
Academic Distinctions
Research Abstract
Alladi Venkatesh is Professor of Management and Associate Director of CRITO (Center for Research on Information Technology in Organizations) at the University of California, Irvine. His research focus is on the impact of new media and information technologies on consumers/households. He is also the principal investigator of Project Noah. In the 1980s he directed a major study for the National Science Foundation looking at how American families are adapting to the presence of computers at home. This study was the first of its kind in the US. Recently, he received another grant from the National Science Foundation to study the impact of media and information technologies on households. This three year study will conclude at the end of year 2000. His current work involves Electronic Commerce and the Consumer Sector, and the future of the Networked Home. Professor Venkatesh has given several invited presentations including at Intel (Oregon), Interval Research Corporation (Palo Alto), Philips (Netherlands), Electrolux (Sweden), Domus Academy (Germany) on new media technologies and consumers/households.

Professor Venkatesh's scholarly publications have appeared in various journals, including, Journal of Consumer Research, Management Science, Communications of the ACM, Journal of product Innovation and Management, International Journal of Research in Marketing, Telecommunications Policy. Professor Venkatesh is a co-editor of a new journal, Consumption, Markets and Culture (CMC).

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