Victoria E. Johnson

picture of Victoria E. Johnson

Professor, Film & Media Studies
School of Humanities

Chair, 2013-2014 and 2009-2012, Film & Media Studies
School of Humanities

Professor, 0% Faculty, African American Studies
School of Humanities

Ph.D., University of Southern California, Cinema-Television
M.A., University of Southern California, Cinema-Television
B.A., University of Illinois, Urbana-Champaign, Humanities/Cinema Studies and Political Theory/Political Science

Fax: (949) 824-2464

University of California, Irvine
2218 Humanities Gateway
Department of Film and Media Studies
Mail Code: 2435
Irvine, CA 92697
Research Interests
Critical History/Theory of U.S. Television and Film, Cultural Studies, Cultural Geography, Critical Race Theory, Sports Media, Sound & Music in Film/TV, Corporate Branding and Identity, Media Policy and Law, Communication Technology and Rural Access
Academic Distinctions
Heartland TV: Prime Time Television and the Struggle for U.S. Identity was awarded the Society for Cinema and Media Studies' field Book prize (2009), the Katherine Singer Kovacs Book Award

School of Humanities Award for Excellence in Undergraduate Education, 2011-2012

Wolf Visiting Professor, University of Pennsylvania, 2009

Phi Beta Kappa
Prior to her appointment at the University of California, Irvine, Dr. Johnson was a faculty member at the University of North Carolina, Chapel Hill, and visiting faculty at the University of Michigan, Ann Arbor. She was Wolf Visiting Professor in Television Studies at the University of Pennsylvania Department of Cinema Studies in Spring, 2009.

UCI Affiliations:
Professor, Department of African American Studies
Professor, Ph.D. Program in Visual Studies
Professor, Ph.D. Program in Culture and Theory
Affiliated Faculty, Gender and Sexuality Studies

Office Hours, Winter Quarter, 2021
Wednesdays, 4:00 - 5:00 p.m. -- Schedule a Zoom Appointment with Me by email

Courses Frequently Taught
Undergraduate Courses
History of Broadcasting
Film and Media Theory
Critical Theory of TV
Race/Sport/Media Culture
Marketing and Brand Identity
HBO as "Auteur"
and, Special Topics in Film and Media Studies

Graduate Courses
Film and Media Studies: Theories and Methods
Critical Historiography and Theory of U.S. TV
Seminar in Cultural Studies
Research Abstract
Victoria E. Johnson teaches courses and conducts scholarly research on topics related to: Broadcast media theory, history and historiography; social and critical history of U.S. television and popular film; Sports media and culture; cultural studies; race, geography and popular media; popular music and scoring in film and television; corporate branding and identity; entertainment law and the construction of celebrity as property; media policy and rural access to communication technology.

She has published articles regarding the politics of place, race, and popular music in anthologies and journals including The Revolution Wasn’t Televised: Sixties Television and Social Conflict, Spike Lee’s 'Do the Right Thing', Film Quarterly, The Velvet Light Trap, Continuum: Journal of Media and Cultural Studies, and online at In Media Res. Her work on sports and the media industries has appeared in collections and journals including How to Watch Television: Media Criticism in Practice, Media Industries: History, Theory, and Method, and Journal of Popular Film & Television. Heartland TV: Prime Time Television and the Struggle for U.S. Identity, examines the imagination of the American midwest as symbolic Heartland in critical moments in prime-time television and U.S. social history and was awarded the Katherine Singer Kovacs Book Prize by the Society for Cinema and Media Studies (2009). Victoria is currently working on book projects and articles that examine the cultural history of U.S. television through the lens of sport media, and on the marketing of "masculine" sports culture to a post-Title IX generation of women. Her forthcoming Sports Television will be published by Routledge. With Travis Vogan she is co-editor of the University of Illinois Press book series, Studies in Sports Media

Sports Television (New York: Routledge, 2021)

Heartland TV: Prime Time Television and the Struggle for U.S. Identity(New York: New York University Press, 2008).

Select Book Chapters and Articles
"Sporting Community: Activism and Responsibility in Turbulent Times." Television & New Media 21, no. 6 (September 2020): 590-596.

"More Than A Game: LeBron James and the Affective Economy of Place." In Racism Postrace, eds. Sarah Banet-Weiser, Roopali Mukherjee, and Herman Gray. Durham, NC: Duke University Press, 2019, 154-177.

"The Classic Network Era in Television: 1950s-1970s."A Companion to the History of American Broadcasting (Wiley-Blackwell, 2018), 92-109.

"Cultural Geography." The Craft of Criticism: Critical Media Studies in Practice (New York: Routledge, 2018), 231-241.

"'Together, We Make Football': The NFL's 'Feminine' Discourses." Popular Communication: The International Journal of Media and Culture 14.1 (2016): 12-20.

"Monday Night Football: Brand Identity."
How To Watch Television: Media Criticism In Practice, eds. Jason Mittell and Ethan Thompson (NY: New York University Press, 2013), 262-270.

"Jennifer Aniston and Tina Fey: Girls With Glasses." Shining In Shadows: Movie Stars of the 2000s Ed. Murray Pomerance (New Brunswick: Rutgers University Press, 2011): 50-69.

"Valuing the Late Adopter." Critical Studies In Television: Scholarly Studies in Small Screen Fictions 6.1 (Spring 2011): 106-108.

"The Persistence of Geographic Myth in a Convergent Media Era." Journal of Popular Film & Television. 38.2 (July 2010): 58-65.

"Television, Historiography, and Cultural Power." Cinema Journal 49.1 (Fall 2009): 184-187.

"Everything New Is Old Again: Sport Television, Innovation, and Tradition for a Multi-Platform Era," Beyond Prime Time: Television Programming in the Post-Network Era, Ed. Amanda D. Lotz (New York: Routledge, 2009): 114-137.

"Historicizing TV Networking: Broadcasting, Cable, and the Case of ESPN." Media Industries: History, Theory, and Method, Eds. Jennifer Holt and Alisa Perren (Malden, MA: Wiley-Blackwell, 2009): 57-68.

"Racism and Television," African Americans and Popular Culture Ed. Todd Boyd (Westport, CT: Praeger, 2008): 165-184.

"From Paradise Cove to the Precinct: Mapping The Rockford Files' Urban (Tele)Visions," Considering David Chase: Essays on The Sopranos, Northern Exposure, and The Rockford Files, ed. Thomas Fahy (Jefferson, NC: McFarland Press, 2007): 11-28.

"Broadcasting," The American Midwest, eds. Richard Sisson, Christian Zacher, and Andrew Cayton (Bloomington: Indiana University Press, 2006): 939-942.

Anthologized Chapters
"Polyphony and Cultural Expression: Interpreting Musical Traditions in Do The Right Thing." Popular Music and Multimedia, ed. Julie McQuinn (London: Ashgate, 2011), 87-109.

"'Welcome Home'? CBS, PAX-TV, and 'Heartland' Values in a Neo-Network Era," The Television Studies Reader, eds. Robert Allen and Annette Hill (London: Routledge, 2004): 404-417.

"Polyphony and Cultural Expression: Interpreting Musical Traditions in 'Do The Right Thing,'" Spike Lee's Do The Right Thing, Ed. Mark A. Reid (NY: Cambridge University Press, 1997): 50-72.

Select Op-Eds and Media Appearances
Streaming Community: How #QuarantineLife is Connecting Us Through Our Watchlist." COVID-19: The Humanities Respond, University of California, Irvine (April 23, 2020).

Air Talk with Larry Mantle KPCC Radio, FM 89.3 Los Angeles (October 17, 2017)

"A Chill In the Air," ACA-Media Podcast (November 2015)

"Viewers Still Have a Shared Conversation, It's Just on Multiple Platforms." The New York Times Opinion Pages, Room for Debate (28 September 2015).

The Think Tank With Garland Robinette WWL Radio AM 870/FM 105.3, New Orleans (April 7, 2014)

"Television Unites Viewers." The New York Times Opinion Pages, Room for Debate (3 April 2014)
Professional Societies
Society for Cinema and Media Studies
American Studies Association
North American Society for Sport History
International Communication Association
Other Experience
Board of Directors
Society for Cinema and Media Studies 2008—2011

Chair, Nominating Committee
Society for Cinema and Media Studies 2012—2014

Chair, Professional Development Committee
Society for Cinema and Media Studies 2007—2008

Faculty Fellow
Academy of Television Arts and Sciences 2001—2001

Editorial Board
Television and New Media 2014—2018

Editorial Board
MIP Research 2014—pres

Editorial Board
E-Media Studies 2011—pres

Editorial Board
The Journal of Film and Video 2003—pres

Editorial Board
Communication, Culture and Critique 2017—pres

Associate Editor
Television & New Media 2018—pres

Graduate Programs
Visual Studies

Culture and Theory

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