Associate Professor, School of Business
Paul Merage School of Business
Ph.D., Purdue University, Management (MIS)
M.S., Purdue University, Industrial Engineering (Operations Research)
University of California, Irvine
Room 313, GSM
Mail Code: #3125
Irvine, CA 92697
Economics of information systems; business impact of analytics; use of recommender systems and search tools; impact of technology on corporate governance; marketing strategy and pricing of cloud and SaaS products; pricing of software.
• Nominated for Best Paper Award at the China Summer Workshop on Information Management (CSWIM 2015): Choudhary, V. and M. Xin. IT Investment under Competition: The Role of Implementation Uncertainty.
• Best Completed Research Paper Award at the 22nd International Conference on Information Systems (ICIS), New Orleans, Louisiana, December 2001.
• Best Paper Award at the 10th Workshop on Information Technology and Systems (WITS), Brisbane, Australia, December 2000.
• Nominated for Best Paper Award in the Internet and the Digital Economy Track at the 34th Hawaii International Conference of Systems and Sciences (HICSS), Hawaii, January 2001.
Institute for Operations Research and Management Science
Association for Information Systems