Mary C. Gilly

Professor
Paul Merage School of Business

PH.D., University of Houston


M.B.A., Southern Methodist University

Phone: (949) 824-6154
Fax: (949) 824-8469
Email: mcgilly@uci.edu

University of California, Irvine
Paul Merage School of Business
SB 401
University of California
Mail Code: 3125
Irvine, CA 92697


Research
Interests
Professor Gilly is an expert in marketing, with an emphasis on services marketing, customer service, internal marketing and e-commerce quality.
   
URL www.gsm.uci.edu/faculty/index.asp
   
Research
Abstract
Professor Gilly's research focuses on the indirect and often unintended consequences of marketing actions. Her interests include customer service and complaint management as means to increase the effectiveness of marketing efforts. An additional interest of Professor Gilly is the effect of advertising on an organization's employees. A new area of interest is e-commerce and defining a quality online purchase experience.
   
Professional
Societies
American Marketing Association
Association for Consumer Research
American Association of Advertising
   
   
Link to this profile http://www.faculty.uci.edu/profile.cfm?faculty_id=2706
   
Last updated 07/15/2011