Assistant Professor, Film & Media Studies
School of Humanities

Latinx Media Studies, Media Activism and Advocacy, Industry Studies

arceliagutierrez.com

As an interdisciplinary scholar, Arcelia Gutiérrez specializes in Latinx media studies, media activism studies, and media industry studies. Her current book manuscript, tentatively titled "Deploying Latinidad: The Politics of Contemporary Media Activism," traces how Latinx media activists have navigated processes of deregulation and neo-liberalization and the strategies they’ve used to push for the inclusion of Latinxs in television, film, and radio. Her project offers a genealogy of the efforts made by major media advocacy organizations over the decades: from protests against stereotypes in film and the threat of filing a “petition to deny” based on Equal Employment Opportunity rules violations in the 80s, consumer boycotts in the 90s, the creation of professionalization and funding entities in the early 2000s, to digital activism in the last decade. In exploring these strategies, Dr. Gutiérrez also outlines the ways in which media activists have weaponized Latinidad as a discursive device for leverage in their fight for inclusion in the media industries.

Journal Articles:
“Pero Like and Mitú: Latina Content Creators, Social Media Entertainment, and the Politics of Latinx Millenniality,” Feminist Media Histories 7, no. 4 (2021): 80-106.

"Situating Representation As a Form of Erasure: #OscarsSoWhite, Black Twitter, and Latinx Twitter," Television & New Media, 2020 (online first).

“No More Prostitutes, Pimps, & Pushers: Deploying Hispanic Panethnicity in Media Advocacy,” Critical Studies in Media Communication 36, no. 4 (2019): 309-322.

Other Writing:
"Assessing the State of Latinxs in Television and Film," Flow Journal, Volume 25, (October 2018).

2023-2024, National Endowment for the Humanities Faculty Award.

Link to this profile
https://faculty.uci.edu/profile/?facultyId=6977

Last updated
10/26/2023